Alect — KnowSolar · AI Workforce Proposal

The Reality Check

The Window Is Open

THE SOLAR MARKET IS BOOMING.

Solar is the fastest-growing energy source in American history. But with that growth comes chaos — companies entering and exiting the market daily, homeowners overwhelmed by options, and brokers drowning in manual work. The companies that build AI infrastructure now will own the next decade of solar. The ones that don't will be outsold by competitors who respond in seconds, not hours.

60s

Leads contacted within 60 seconds convert at 391% higher rate — every minute of delay costs you installs

73%

Of homeowners research solar online before contacting a company — if KnowSolar isn't there, competitors are

3–5x

Higher valuation for AI-powered solar businesses vs. manually-operated brokers — investors buy infrastructure, not hustle

2026

Is the last year early movers in solar brokerage get to build this without funded competition catching up

📉

Solar Brokers Not Moving on AI

Manual lead follow-up — calculator submissions sit unanswered for hours
One person handling every inbound call, email, and affiliate question
Homeowners educated one at a time — no scalable content or AI guidance
Commercial leads qualifying manually — expensive deals lost to slow response

📈

Brokers That Built the Infrastructure

AI captures every calculator submission instantly and qualifies in real time
Every homeowner question answered 24/7 — no queue, no missed calls
Video education series paired with AI that guides each homeowner personally
Commercial leads auto-qualified with ROI projections before a human ever calls

Section 01

Company Overview

WHERE KNOWSOLAR STANDS —
AND WHERE IT'S GOING

Mark, our AI CMO, conducted a full review of KnowSolar's business model, market position, digital footprint, and affiliate network to build this proposal. Here is what we found — and where the opportunity lives.

Company

KnowSolar.com — Rhode Island's premier solar broker, representing homeowners and businesses across Southern New England

Business Model

Solar broker — not tied to one installer. Access to all top installers, banks, manufacturers, and incentive programs

Service Lines

Residential Solar · Commercial Solar · Solar Education (Video Series) · 30-Second Solar Calculator

Differentiator

Education-first model — "Don't get knocked. Get to KnowSolar." Full transparency, no pushy sales, homeowner advocate

Affiliate Network

15+ local businesses — roofers, HVAC, real estate, fencing, builders, title, banking — referral ecosystem across RI

Leadership

Jay Gotra (Founder/CEO) · Steve Chadwick (Operations) · Affiliate partner network across Southern New England

✓ Strength

Broker model — not locked to one installer. Can always offer the best option for the client, creating an inherent trust advantage over single-brand solar companies

✓ Strength

Education-first approach — video series, solar calculator, and interactive content built to empower homeowners before they buy. Rare in an industry full of pushy door-knockers

✓ Strength

15+ business affiliate network — organic referral machine spanning roofers, HVAC, real estate, banking, and builders across Rhode Island

✓ Strength

Real testimonials with real video — homeowners on camera telling honest stories, including the challenges. This builds more trust than any polished ad campaign

⚡ Gap

No AI infrastructure — every calculator submission, inbound call, and homeowner question handled manually. Capacity is capped by human hours, not demand

⚡ Gap

No automated lead follow-up — solar calculator submissions and website inquiries can sit for hours when the team is on installs or calls

⚡ Gap

No after-hours coverage — 8am to 8pm only. Solar curiosity doesn't follow business hours, and night-time researchers go to whoever responds first

⚡ Gap

No social media presence or paid advertising — the entire model runs on word-of-mouth and SEO. No scalable top-of-funnel engine to compound growth

The Core Problem

Your Weakest Link

GREAT MODEL. GREAT PEOPLE.
BROKEN FOLLOW-UP.

KnowSolar has the broker model, the education content, and the affiliate network. But the hand-offs between them — the calculator submissions that sit unanswered, the after-hours inquiries that go to voicemail, the commercial leads that take days to qualify — that is where installs are lost and money is left on the table every single day. One weak link weakens the whole system.

Section 02

Gaps & Opportunities

WHAT'S HOLDING KNOWSOLAR BACK —
AND HOW WE FIX IT

Here is exactly what is standing between KnowSolar and the next level of scale — and what Alect is purpose-built to solve.

✗ The Weak Links

✦ What We Seal

⏱️

Manual Lead Follow-Up

Every solar calculator submission and website inquiry requires a human to respond. When the team is on installs, in meetings, or off hours, leads go cold. By the time someone calls back, the homeowner already went with the company that responded first.

⚡

Sales AI — Instant Lead Capture

An AI sales agent responds to every calculator submission and inquiry within 60 seconds — 24/7. Qualifies the homeowner, answers initial questions, schedules the virtual sit, and delivers a warm handoff. After-hours, weekends, peak volume — nothing slips through.

📞

No After-Hours Coverage

KnowSolar runs 8am to 8pm. But homeowners research solar at 9pm, 11pm, 2am. Those inquiries go to voicemail or sit in an inbox until morning. Every one of those is a lost lead — and a potential install gone to a competitor who was there.

🤖

Service AI — 24/7, No Queue

An AI service agent handles every inbound call, email, and chat — day or night. Account questions, installation status, post-install support, and general solar education — all handled instantly. The team focuses on what humans do best: closing deals and managing installs.

📈

No Scalable Marketing Engine

KnowSolar's entire model runs on word-of-mouth and organic SEO. No social channels, no paid campaigns, no content engine. Growth is linear — one referral at a time. Meanwhile, competitors run Meta ads and capture market share KnowSolar never sees.

📣

Mark CMO — Full Marketing Engine

AI-generated Meta and TikTok ad campaigns. 100+ posts per month across 10 platforms. Video creative from real testimonials. Daily content from the education series. KnowSolar's brand goes from invisible to dominant in Rhode Island's solar conversation.

Section 03

The AI Workforce

YOUR AI WORKFORCE —
BUILT AROUND KNOWSOLAR

Every agent is purpose-built for a specific function inside KnowSolar's broker model. They all run on the Master Agent — which holds KnowSolar's complete knowledge base, installer network, financing options, RI incentive programs, and affiliate structure. The Master Agent is not optional. It is the foundation everything else is built on.

🧠

Foundation Layer — Required · Start Here

THE MASTER AGENT

The brain of your entire AI ecosystem. Ingests KnowSolar's complete knowledge base — every installer's specs and pricing, financing options from all partner banks, Rhode Island incentive programs (RE Growth Program, net metering, federal tax credits), affiliate network structure, video education curriculum, and full solar product catalog. Every agent deployed is built on this foundation. Without it, you are building on sand. With it, every agent added is smarter from day one.

Full KnowSolar Knowledge BaseInstaller Network & PricingFinancing Options (All Banks)RI Incentive ProgramsAffiliate Network MappingSolar Product Catalog

$2,500

per month

⚡

SALES AI

Lead Capture · Instant Qualification

Catches every solar calculator submission and website inquiry within 60 seconds. Qualifies homeowners in real time — roof type, shade, utility bill, tax status, ownership — and delivers warm handoffs to the team for the virtual sit. After-hours, weekends, peak volume — zero leads fall through.

Priority 1 — Start Here

🤖

SERVICE AI

Homeowner Support · 24/7

Handles all inbound homeowner questions — installation status, post-install support, billing questions, system monitoring, warranty claims. Knows every installer's process and schedules service calls automatically. The team stops being a call center and starts being closers.

Priority 2

🎓

EDUCATION AI

Solar Guide · Homeowner Education

Guides homeowners through the solar decision journey — answers questions about tax credits, lease vs. own, system sizing, payback periods, and more. Paired with the video education series so homeowners learn at their own pace. Converts curiosity into qualified appointments.

Priority 3

🏢

COMMERCIAL AI

Commercial Lead Qualification

Auto-qualifies commercial solar leads with ROI projections, tax benefit calculations, depreciation schedules, and 3–5 year payback analysis. Delivers full briefs to the team before the first call. Commercial deals move from days of qualification to minutes.

Priority 4

📣

MARK CMO

AI Marketing · Add-On

Builds KnowSolar's digital presence from the ground up. AI-generated Meta and TikTok ad campaigns. Video creative from real testimonials. Daily social content across 10 active platforms. 100+ posts per month. Deploys 10–40 ad variations weekly, finds what converts, scales it. Rhode Island's solar conversation becomes KnowSolar's conversation.

Add-On · Growth or Full Stack

All agents are built on the Master Agent foundation and improve continuously from KnowSolar's real lead data, installer feedback, and homeowner interactions.

Section 04

Brand Presence

WHAT MARK CMO
BUILDS FOR KNOWSOLAR

KnowSolar has a great website, real testimonials, and a video education series — but zero social media presence, no paid campaigns, and no content engine. Homeowners search Instagram before they call. Banks Google you before they refer. The affiliate network needs content to share. Here's exactly what Mark CMO builds — and how fast.

100+

Posts per month,
guaranteed

Active platforms
managed

GHL

GoHighLevel CRM
included & configured

Brand Awareness

KnowSolar Brand Amplification

Amplify the existing education-first brand across every platform Rhode Island homeowners use. Real testimonial videos, solar education content, and affiliate spotlights — so the moment anyone searches "solar Rhode Island," KnowSolar is everywhere.

Paid Performance

Meta + TikTok Campaigns

AI-generated ad creative tested at 10–40 variations weekly. Target homeowners by zip code, utility bill range, home value, and roof age. Campaign data identifies winning angles fast — budget flows to what converts. From first impression to solar calculator submission, fully managed.

Trust Building

Testimonial & Social Proof Engine

KnowSolar's real video testimonials are gold — Mark CMO turns each one into 10+ pieces of branded social content across every platform. The "REAL People. REAL Results." message gets broadcast everywhere prospects research solar.

Education

Solar Education Content Engine

The video education series becomes a content machine — clips, quotes, stats, and explainers published daily. Homeowners get educated on KnowSolar's terms, not a competitor's. The education model that built the brand becomes the marketing engine that scales it.

The Two Core Systems

THE ENGINE BEHIND IT ALL

⚡

THE AI SOLAR ENGINE

A complete AI-powered solar broker infrastructure — from first calculator submission to post-installation support. Built around how KnowSolar's team actually operates.

Sales AI capturing every lead within 60 seconds, 24/7
Service AI handling all inbound homeowner questions and support
Education AI guiding homeowners through the solar decision journey
Commercial AI qualifying business leads with automated ROI projections
Master Agent powering every layer with KnowSolar's full knowledge base

📣

THE MARKETING ENGINE

AI-powered brand and performance marketing that amplifies KnowSolar's education-first model and drives inbound demand from every channel.

Full brand amplification across all social platforms
100+ posts per month — testimonial clips, education content, affiliate spotlights
Meta and TikTok paid campaigns — managed and optimized weekly
AI video and creative — 10–40 ad variations per week
GHL CRM fully configured and automated for KnowSolar's pipeline

One-Time Investment

Setup & Integration Fee

ONE-TIME SETUP. BUILT ONCE.

⚙️

One-Time Setup & Integration Fee — $5,000

Paid Once. Never Again.

Before your monthly engagement begins, our team builds the entire foundation — integrating the AI workforce into a single unified system, connecting all of KnowSolar's existing platforms, CRM, website, solar calculator, affiliate network, and communication channels into one place. This is the architecture that makes everything run seamlessly together from day one.

→ Full system architecture — all AI agents connected as one unified workforce
→ GoHighLevel CRM setup, configuration, and integration with website and solar calculator
→ All company systems, channels, and data sources integrated and archived into the platform
→ Social channels built, branded, and connected to the content engine
→ Inbound call routing configured and Service AI trained on KnowSolar's specific protocols
→ WhatsApp / iMessage / Telegram content input channels activated

The Long-Term Benefit

Because everything is built on a single integrated foundation, adding new workforce members in the future is seamless. Whether that's a commercial sales specialist, an affiliate management agent, or a project coordination assistant — they plug directly into the existing system, inherit all the knowledge already built, and are operational in days rather than weeks. You only build this once. Every future addition just works.

Section 05

Investment

TRANSPARENT PRICING.
NO SURPRISES.

Start with what KnowSolar needs most urgently and add agents as you scale. Every tier includes the Master Agent foundation — so each agent you add is smarter from day one. All engagements are 12-month partnerships.

Note on Paid Advertising: Ad management is included in the Full Stack tier. Ad spend budget is separate from the management fee — minimum recommended budget is $3,500/month for Meta and/or TikTok campaigns. Alect manages the strategy, creative, and execution.

STARTER

^$3,500/mo

+ $5,000 one-time onboarding fee

Master Agent + Sales AI + Branding

Master Agent — Full KnowSolar Knowledge Core
Sales AI — instant lead capture from calculator & website
GHL CRM integration with solar calculator
24/7 lead qualification & appointment scheduling
After-hours lead capture — zero missed opportunities
Monthly performance reporting

Get Started →